Schell’s Brewery | New Ulm

Information

Landmark: Schell’s Brewery
City: New Ulm
Country: USA Minnesota
Continent: North America

Schell’s Brewery, New Ulm, USA Minnesota, North America

Schell's Brewery is a historic brewing facility located in New Ulm, Minnesota, USA.

It is one of the oldest family-owned breweries in the United States.

Visual Characteristics

The brewery complex features a variety of architectural styles, predominantly Romanesque Revival and Victorian. The main brewhouse is constructed from red brick with white stone accents and features a prominent clock tower. Other buildings are also brick, with some exhibiting limestone foundations. The grounds include extensive beer gardens and a large pavilion.

Location & Access Logistics

Schell's Brewery is situated at 1860 Minnesota 15, New Ulm, MN 56073. It is approximately 1.5 miles west of New Ulm's city center. Access is directly from Minnesota State Highway 15. Ample parking is available on-site for vehicles and tour buses. Public transport options directly to the brewery are limited; visitors typically arrive by private vehicle.

Historical & Ecological Origin

Founded in 1860 by August Schell and his wife Theresa, the brewery was originally established to provide beer to the German immigrant population of New Ulm. The site was chosen for its proximity to the Cottonwood River, which provided a water source. The brewery has remained in continuous operation under family ownership since its inception.

Key Highlights & Activities

Guided tours of the brewery are offered, detailing the brewing process and historical aspects. Visitors can explore the grounds, including the beer gardens and the pavilion. Seasonal events, such as Oktoberfest celebrations, are held on-site. Beer tasting is available in designated areas.

Infrastructure & Amenities

Restrooms are available within the visitor center and event spaces. Shaded areas are provided in the beer gardens. Cell phone signal (4G/5G) is generally reliable on the premises. Food vendors are typically present during special events and on weekends during warmer months; otherwise, food options are limited to on-site offerings.

Best Time to Visit

For optimal lighting for photography of the architecture, early morning or late afternoon is recommended. The best months for visiting are May through October, when outdoor activities and beer gardens are fully operational. Weather is generally most favorable during this period.

Facts & Legends

A local legend states that the brewery's founder, August Schell, was a former soldier in the Bavarian army who brought his brewing expertise to Minnesota. The brewery famously survived the 1998 tornado that devastated much of New Ulm, with the main brewhouse sustaining only minor damage.